Saturday, February 16, 2008 

How to Use Event Marketing to Help Your Business

Have you thought about promoting your business in a more proactive manner than a few ads or flyers? Have you thought about any methods where customers will come to willingly? One such way to promote your business or cause is through event marketing. What is event marketing? It is essentially an activity of some sort related to the selling of a product, promotion of a business, or pushing of a type of service. It may be any number of things, but it is a unique and effective type of marketing that may suit you.

Event marketing can involve an event as simple as a sporting event. If your business promotes and sponsors a charity softball tournament for instance, that is essentially event marketing. How, though, do you choose the right event to make your marketing strategy a success? There are a couple of things to consider.

First, your event marketing should be something that will appeal to your target market. Your customers or potential customers should have a profile of some sort. And you, as a business owner, should know what the profile is. If you don't know your customers, guess what? You aren't going to be able to market to them. Your event should cater to that customer profile specifically. For your event to be a success you should appeal directly to your customers so that it is appealing to them. For example, if you sell sporting goods, do a sporting event of some sorts. If you sell magazines, do a book drive or a book signing event at your store. You must ALWAYS target your event to the profile of your customers.

Second, your event marketing campaign should also have some value to those attending. Make sure there is a good reason for them to attend other than just hearing about your products or services. They are not going to attend it just to hear a 15 minute commercial. Make it worth their while. Provide specials or discounts, offer free samples, promote a charity, or allow them to have fun like at a golf outing. Just make sure you are not putting on a big commercial where everyone will feel like they have wasted their time in attending. Give them reason to attend and give them as many reasons to do so as you can. Make them feel special and appreciated and they will reciprocate the feeling by being a loyal customer.

Event marketing is not only effective, but also is a fun type of marketing you can do for your business. It is an opportunity to have fun and to mingle with customers and potential customers while promoting your company in an active manner. Choose something of value and something that your customers will enjoy and your event marketing campaign will undoubtedly be a success.

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Make Sure You Know Thes Terms Before Starting Email Marketing

Crucial Terms Used In Email Marketing

So now that you have decided to start rolling out an email marketing campaign you need to get caught up to speed with a few terms. Not only should you know what the word is, but you also must know how it affects your business. Here just a few important terms:

Hard Bounce

A hard bounce is when an email is returned to the sender for a variety of reasons such as misspellings, old account, etc. However, the main principle in a hard bounce is the fact that it permanently undeliverable. This means that you will never be able to contact this person via the address.

Soft Bounce

Unlike a hard bounce a soft bounce is a return to sender that can be redelivered to the recipient. This means that the address is good, however the users email box may be full or the email server was down. If you receive a soft bounce make sure to try to send the message back to the recipient.

Click-Through

A click-through is exactly what you want your customer to do and that is clicking the link that you placed in your email. Many times, companies will give click-through rates as a percentage of number of unique click-throughs compared to the number of emails sent out.

Opt In/ Opt Out

Opt in/ Opt out are just the opposite of one another. An opt in occurs when a person requests that he or she is added to the mailing list. Therefore, an opt out occurs when a person seeks to remove themselves from the mailing list.

While there are many more terms used in email marketing these few are a great way to start understand what is going on in your campaign. And remember while these terms are here to help you, there is a lot more to email marketing.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers. Visit http://www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.



 

Using Your Embroidery Skills for Charity

Embroidering by hand is a skill that in many cases is passed from generation to generation and the articles produced for it are used as heirlooms, as gifts and as articles to be cherished for many years. We use them in our homes, in our every day lives, to decorate toys and make our clothing more attractive. Most of us dont think about using them to raise funds for charity, or, as a charitable donation in and of themselves. Embroidered items, with intricate embroidery designs and lovely embroidered patterns can be used in places such as hospitals, sales to benefit homeless or indigent, or as gifts to be sent to premature babies or older members of the community who are in nursing homes or hospice treatment centers.

Many hospices have elderly individuals who , due to their treatments, blood flow problems or medications are frequently cold. Taking a small amount of fleece, about a yard, and then embellishing it with a particularly bright embroidery design, of say floral embroidery patterns for a woman or a mallard duck embroidery pattern for a man would make an admirable lap robe with which to keep warm when the evenings seem chilly to them. Using our imagination we can find a way to turn our hobby into a creative source of income for our favorite charity such as a sale of smaller items for aiding a favorite charity, or to provide for the local animal shelter. If we choose to do so, our items can be a means to support our favorite charity or failing that,. To turn the items we produce into items that can be used by childrens hospitals or nursing homes.

Think of all the items that your embroidery patterns can adorn. Dont you know of a nursing home in your area.? Have you visited it lately.

Many of our elderly are living there, with minimal visitors and very little in the way of discussion or sensory stimulation. Very often the women, and sometimes the men are embroiderers from years past and will be able to help us with our designs or embroidery stitching.

To embroider a wall picture with bright spring flowers may just draw out the elderly woman who has little to say or discuss with anyone around her. It may be that she has nothing new to talk about.

A discussion of the embroidery patterns, or a new embroidery design as you present her with your picture may just be the therapy that she needs to begin to feel as though she is still a useful member of society.

Drawing out people using the skills and talents that we learn while making that new embroidery stitch is particularly satisfying in that we may learn something new in the process. There are many ways in which our talents and our favorite embroidery patterns can become something special to someone else besides us, and that is a way to use the skill that will provide a great deal of extra pleasure.

For Embroidery Designs download visit Embroider Designs Shop

http://www.embroidery-designs-shop.com/

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Best Laminate Flooring

Best laminate flooring is the one that satisfies all the needs of individuals. Best flooring requires low maintenance, and easy installation. It lasts for longer periods without loosing its luster and beauty.

Best laminate flooring comes in a wide variety of plank widths and square tile sizes to match the dimensions of different floors. It is available in wood, ceramic tiles, and stone designs in varying colors and patterns. Some of the best laminate flooring does not need glue to keep planks or tiles in position. Some other best flooring requires glue to hold planks and tiles. There is also pre-glued flooring that needs less moisture to activate the glue.

For best laminate flooring in bathrooms and kitchens, it is important to check the quality and thickness of the core while purchasing. As thickness increases, core becomes more stable and less vulnerable. Laminate cores of better quality come with water repellent features. Laminates with paraffin wax impregnated joints are good on bathroom surfaces. The paraffin wax protects the core from water that may cause damage to the flooring.

Other factors such as prices, design choices, ratings, and brands are to be considered while buying the best laminate flooring that suits the individual's life style and budget. The price of good quality flooring can vary from 1.50 to 3 dollars per square foot. Price can go above 6 dollars a square foot also. This great variation in price is because of the fact that most individuals cannot afford the best available flooring.

Best laminate flooring can be bought from online stores or home improvement stores. One has to select the best flooring without sacrificing quality. Most stores have warranty options. For the best flooring, individuals can even ask for protection against staining, fading, and moisture damage during warranty period.

Laminate Flooring provides detailed information on Laminate Flooring, Laminate Wood Flooring, How To Install Laminate Flooring, Discount Laminate Flooring and more. Laminate Flooring is affiliated with Hardwood Laminate Floors.

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Me and Botox Cosmetic Procedure

Botox was called botulin toxin type A. Somehow the brand name, Botox Cosmetic, sounded a lot less intimidating. Still, after doing some homework, it seemed like it was the right thing for me.

Younger, I never really looked a whole lot at myself in the mirror. Looking back, it was probably because of how insecure I was about myself, and I didn't like what I saw in the reflection. In any event, with time, that insecurity became a thing of the past. It was something I thought was part of an insecure childhood. However, with time, I grew out of that insecurity and really began to notice how I looked - especially my face.

It's not like we're born to look the same forever. However, with middle age coming on, I started noticing the lines. They weren't a big deal at first. There were just a few of them on the face. It was with time that they began to grow more numerous. It became harder to crack a smile without suddenly remembering them. Finally, it got to a point where it was difficult to just ignore.

Around that time, I was doing some research for an article and came across some stuff online about Botox. It wasn't like a revelation. It was more like suddenly realizing I could do something about it. Of course, it wasn't the cure all one would hope for. Repeat shots were necessary every few or several months. Then there was the whole issue about WHERE the Botox was injected. Frankly, it kind scared me at first. It wasn't until after talking to a few doctors, that I got used to the idea.

One of these doctors even mentioned how he held these events called "botox parties". It's where a bunch of people get together over drinks. One by one each gets their shots. After that, they come back to the party. It was cheaper, since the same vial was being administered to more than one person. Needless to say, I didn't see that doctor again. Admittedly, it wasn't like people were sharing the same needle. But it just didn't sound ... hygenic. Plus, I couldn't grasp the concept of mixing alcohol with a medical procedure - cosmetic or not.

The other thing that surprised me was that, there was no special certification required for injecting Botox. That explained some of the crazy ads out there. In the end, I went with a reputable doctor at a reputable clinic. Honest people who gave honest answers. Anyway, I still go there for follow up Botox injections with a happy smile.

This article has been brought to you by Botox Injection Toronto

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Significant Flood Events

Many experts are forecasting an increase in weather related disasters. The effects of global warming are becoming more obvious and changes in weather patterns may be related to this.

In the United States hurricanes are the most destructive weather related events. Major hurricanes usually result in major flood damage. The year 2005 was the worst year for flood damage in recent history. FEMA generally considers a significant flood event to be when 1,500 losses are paid in a single event. In 2005 FEMA rated 5 hurricane related events in the significant event category. An event with a billion dollars paid in FEMA flood claims would be considered as especially large.

FEMA flood losses paid for hurricane Katrina were in excess of 15 billion dollars. The actual damages were far greater because many homes and business did not have flood coverage. Total damages are estimated at over 80 billion dollars. In addition to economic damages more than 1,800 people lost their lives in Hurricane Katrina and in related floods. The effects of damage and impacted lives from this storm will linger for years.

There is a list of major flood events available at www.Texas-Flood-Insurance.com/floodevent.html.

There will certainly be hurricane and flooding events in the future. The government and individuals are making efforts to be better prepared for future events. There has been a lot of good information for individuals on how to prepare for a major storm and or flooding. One lesson from recent flooding is that many people overlook flood insurance. Homeowners insurance doesnt cover flooding and it is necessary to get a separate policy if you want flood coverage. Most flood policys are backed by the federal government and the cost is very reasonable.

Texas Flood Insurance 281-537-2700 - http://Texas-Flood-Insurance.com/

http://houston-homeowners-insurance.com

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The Main Reasons Behind Female Hair Loss Founded by American Academy of Dermatology

American Academy of Dermatology says that about 30 million women in the US are affected by some form of hair loss and it is a growing problem. When hair loss is severe it becomes more complex than a mere cosmetic concern and affects the self esteem of the sufferer profoundly. Hair loss in women may be due to many different reasons such chronic illness or just normal aging.

Female pattern hair loss normally starts at around age 30 though it is clearly visible only after menopause. Women losing hair due to a genetic problem is very rare. It is usually caused by hormonal imbalance during or after pregnancy, menopause, taking birth-control pills etc. Certain medications and use of harsh chemical shampoos, perming lotions, hair coloring agents, bleach, blow drying and even wrong combing and brushing.

Another theory explains the difference in female pattern hair loss is based on the angle of hair follicles and the sebum, a kind of oil produced by the scalp because of that. The angle of hair growth in females allows the sebum to flow off unlike in men the upward hair growth blocks this oil. Sebum causes baldness where hair does not grow again.

According to Dr.Ricardo Azziz of Sinai Medical Center in Los Angeles, hair loss is the only sign in women suffering form a common hormonal problem known as polycystic ovary syndrome.

Hair loss is visible in women with autoimmune disorder known as alopecia areata. This is an inflammatory condition that induces shedding of hair in patches and clumps. Some other causes are crash dieting or surgery. Improper care and harsh treatment to hair also can cause hair loss.

To sum up, it can be said that the causes of hair loss in women are varied and can be treated by addressing the underlying problem. Some causes are listed below.

1.Childbirth
2.Taking birth control pills or stopping the pills
3.Hepatic or renal problem
4.Liver or Thyroid problem
5.Anemia
6.Deficiency of Zinc or essential fatty acid
7.High fever
8.Drug related complication
9.Severe Stress

Whatever be the cause of hair loss it has to be investigated and treated by a trained dermatologist before it is too late.

Female Hair Loss Problem are common now and Herbal Hair Loss Treatments are the best solutions for this problem.

The Article is Published by Eric Mcneece for Seo Company India Brosis Solutions.

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Simple Ways to Cure Bowel Movement Problems

If you or someone you love has ever experienced bowel movement problems, you know how serious this can be and how it can affect your lifestyle. I had a close relative experience constipation on a regular basis for over 30 years. We were finally able to get him to go to a specialist to get help. Instead of prescribing medication, as most doctors seem to do, he talked to my relative about some simple lifestyle changes that he could make. By doing a few simple things, he was feeling better in just under three months. He continues to use these natural remedies and lifestyle changes and has not experienced bowel movement problems in over five years.

It must be recognized that some people that will need to take things one step further and use medication or corrective surgery for bowel movement problems. However, natural remedies can be used in many of these cases. Each year, over $700 million is spent on laxatives, making constipation a very common phenomenon. Sometimes, people are quick to jump to the laxative solution, not realizing that, while it might help alleviate the symptoms, it will not cure the underlying problem that typically deals with the need for a change in diet and lifestyle. Drinking water and eating high fiber foods are two of the best things you can do for bowel movement problems.

Keep your body hydrated with 8-10 8 ounce glasses of water everyday since dehydration is often a factor in constipation. Eat plenty of foods high in fiber such as fresh vegetables and fruits such as apples, asparagus and cabbage, bran cereals and whole grains. If you are having bowel movement problems, stop or limit the intake of cheese, milk and meats because they can be a contributing factor to constipation. Stress is also a factor that can lead to or compound bowel movement problems, so slow down and take care of your mental health as well as physical health.

If you are experience bowel movement problems such as constipation, you don't have to limit your treatment to medications and laxatives. While they might alleviate your bowel movement problems for a while, if you don't change your lifestyle, you may never completely cure your bowel movement problems. Find out how a few lifestyle changes could give you almost instant results.

For information on over 70 natural remedies for constipation, visit http://www.stopconstipation.info/

Get your copy of 77 ways to alleviate constipation online now.

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